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Toms: Shoes for You, Shoes for Others
Blogged under Non-profits & Good Works, Shoes and Accessories by Laurie Montoya on Thursday 21 February 2008

Rare is the opportunity for guilt-free shoe shopping. Most of us have more pairs than we need and have to rely on juicy gold-glitter-toms.jpgrationalizations to justify our excess. With Toms Shoes you can indulge your footwear obsession and cultivate some good karma at the same time. The formula is brilliantly simple: Whenever you buy a pair of Toms, a pair is donated to a child in need. Founded by Blake Mycoskie in 2006, Toms “Shoes for Tomorrow” was born out of a desire to produce a line of comfortable footwear that would improve the lives of impoverished children around the world. Toms design was inspired by Alpargatas, the traditional shoe of Argentine workers which Mycoskie had taken to wearing during an extended trip to that country. After witnessing extreme poverty in villages where few children had shoes, he produced a version of the Alpargata for men, women and children using brighter colors and different materials. Toms average $40 a pair and come in more than 20 colors and styles. There are suede Toms, corduroy Toms and solid Toms. They come in plaid and herringbone, plus there are dressier Toms in gold and silver glitter, camo Toms and tiny Toms for kids. Since being introduced, Toms has given away over 50,000 pairs of shoes in Argentina and South Africa. Toms are carried at big department stores as well as smaller boutiques around the country, but we like buying online, where you can view the entire collection and see some moving footage of their first shoe drop in Argentina. There you’ll find more Toms Stuff – T-shirts and caps, web exclusives and the incredible Feed Project Bag. Toms are feel good shoes, so check them out, tell your friends and pay it forward.

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