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Rogan Gregory for Target: A Preview
Blogged under Apparel, New items by Katherine Tanney on Monday 28 April 2008

On May 18, Target will unveil American designer Rogan Gregory’s first limited-edition women’s fashion collection for its “GO. International” program. The 11th designer rogantarget.jpgselected for the honor, Gregory is known for his use of eco-friendly fabrics and for his efforts to foster sustainable employment in developing areas of the world. All cotton used in the “Rogan for Target” collection is 100 percent certified organic. Now, to the collection, which Target describes as promoting “a beach safari vibe” and which The Budget Fashionista finds “totally utterly uninspiring… yawn-inducing, let’s-take-a-nap-on-a-hammock, not-gonna- spend-my-$30s, boring.” To decide for yourself, go to Target’s image gallery. There are wide-leg and skinny pants (both are $40), with bikini tops featured under many of the jerseys instead of a bra. The dresses and skirts are short — see the black halter dress ($40) — and very short, as in the leopard shift dress in black and white ($40). With so much leg exposed, we vote for the short jumper in black ($40), because the “skirt” is actually shorts. And for a shapely over-your-swimsuit look, there’s a very feminine crocheted tunic in black ($35). Don’t want long sleeves when you’re wearing a bathing suit? A sportier look is the sleeveless hooded sweatshirt ($35) in white over the zebra print swimsuit in black and white ($30). Finally, check out Gregory’s layered ensemble consisting of a T-shirt under a short-sleeve button-down shirt over shorts over leggings (pictured). It says, “Summer? What’s that?” Ranging in price from $15 to $45, the line includes staples such as loose tanks, wrap dresses and hoodies created from organic cotton, linen, bamboo and hemp. If you’re curious about the designer’s other pursuits, check out his line of furniture at Rogan Objects.

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