Harajuku is Tokyo’s trend-setting style district, where hundreds of teenagers dressed in elaborate anime-inspired and avant-garde fashions congregate. They’re often photographed
by tourists and featured in fashion magazines. So it’s no surprise that pop fashion icon Gwen Stefani has launched the Harajuku Lovers line of accessories and stationery (at the World of Harajuku, we’re told, “Let the Cuteness Begin!”). A little background on the name: Stefani’s four Japanese backup dancers are known as the Harajuku Girls, which is also a name of a song on Stefani’s album Love. Angel. Music. Baby. (and Love, Angel, Music and Baby just happen to be the nicknames of the four dancers). The Harajuku Lovers Candy tote sets the tone with its cheerful cartoon drawings of the Harajuku Girls ($68). The Gwen striped tee ($42) is a bright look for girls while the Yummy Cones tee is a whimsical look for women, with four ice cream cones on the front and “Don’t Get Twisted” on the back ($44). Teens will be all about the Faders Kanji tube ($48), a red fleece take on the tube top but with side pockets. It’s always Harajuku time with the pink striped Twisted watch ($75). Coming this fall to Macys is the Harajuku Lovers fragrances. Each of the five scents — Love, Lil Angel, Music, Baby and G — comes in a bottle made up of a glass base and a doll stopper (pictured). Four of the dolls are styled to resemble the Harajuku Girls and the fifth one is meant to look like Stefani herself ($45).




















