Ed Hardy creates street couture for people who like tattoos but don’t want to get one. The painter, printmaker and tattoo artist who melds American, Japanese, surf and hot-rod iconography, licensed his designs in 2004 to Christian Audigier (Diesel, Von Dutch, Bisou Bisou, Levi’s, American Outfitters). A star was born, particularly when Madonna and other stars started wearing Ed Hardy two summers ago. What is truly remarkable about the Ed Hardy line is that – unlike so many designer clothes worn by celebrities – the clothes are affordable and they are worn by women and men. Take a look at these women’s racer-back ribbed tanks for $62: Battle, Two Swords and Mermaid. Also reasonably priced and on sale is the Tiger-Army tunic ($63). (You can also find Hardy items at lots of online retailers, such as Zappos)Check out these Skull Rose skinny jeans $198. For guys, there’s this World Tour tie-dye shirt (on sale $85), these Love Kills Slowly beach shorts ($75) and Japan men’s denim shorts in light blue ($158.) Ed Hardy designs also come on watches like this one with Swarovski crystals ($208), Geisha flip flops ($36), women’s low rise shoes in canary and soap ($71). Bring your own beverage in this geisha flask ($46), and get your kids into the act with these shoes in brown ($28.80). Change the mood in the room with the Ed Hardy air freshener set ($24). Take off down the road on your gas-free Ed Hardy Cruiser Tiger Skate Board ($176).