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A Mascara Movement is Headed Your Way

There are important events - four, to be specific - happening in the world of mascara. Not satisfied with the humble wand, three new products are out (or are on their way) that put a new spin on an old makeup favorite. One rotates, one oscillates and one vibrates. The fourth one doesn’t move but it’s very interesting.  The first on the scene was SpinLash, a $15 product found in drug stores or online. The bloggers at Beauty and Fashion Tech kind of liked it, saying it doesn’t spin as much as it slowly turns. It comes with its own mascara, or you can dip the wand into your favorite. Other beauty experts say it takes some getting used to, so can watch a video of it at BellaSugar and decide for yourself. However, SpinLash may need to step aside, because the big guns of beauty are bringing out their own moving mascaras. Estee Lauder launched the vibrating TurboLash ($30) a few weeks ago and it sold out fast. Lancome is right behind, with their $34 Oscillation Power Mascara that has 7,000 oscillations a minute! (It’s pictured, left, oscillating).  A few were made available, but they sold out and now they won’t hit Lancome’s Web site or Sephora.com until November. The ladies at Allure loved it, and comments from Lancome’s designer of mascara brushes (it’s true) can be found on Temptalia. The fourth mascara is from Givenchy. Called the Phenom’Eyes, it has a teeny round brush (pictured, right) that claims to separate each eyelash and grip lashes “at the roots.” It hits shelves this month and will cost $27. Opinions are mixed, but everyone agrees: Do not try to use these wiggling mascaras while driving.

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