From the moment she marched out onto the stage at the Republican National Convention, people were captivated by vice-presidential hopeful Sarah Palin: Not just for her accomplishments, but for her style. First it was her hair. Now it’s her glasses.

Maureen Dowd, the acerbic New York Times columnist, mentioned Sunday that Palin’s rimless eyeglasses are made of titanium by designer Kazuo Kawaskai, and they cost $375. Marie Claire’s British Web site said Americans were rushing to buy them. The glasses, according to the site, are part of the designer’s 704 collection, and Palin’s are No. 34 gray. The site added that Palin bought them from Home Optics in Chugiak, Alaska.

Since then, the optician she worked with has been swamped with email requests for the glasses. The Trendhunter Web site says the glasses are custom-made, though, and they may start at $375 but can run up to $700. The things are so hot, there’s even a running discussion about them on a site for opticians, called OptiBoard (one post says Silhouette’s Titan Edge frames are similar, another that the silicon grips at the temples rip women’s hair out).

CelebrityStyleBlog, offers some alternative looks that are similar. And witty L.A. Times fashion writer Elizabeth Snead learned that the optician brought about 300 pairs of glasses to Palin’s house for her to pick from. She narrowed it down to five, then picked the winner. USA Today quotes the optician as saying Palin wanted to look “fashion-forward.” Catch a video about the frames at ABC News, or go straight to the Web site of the company that makes them, Italee.