We’re not quite sure what TwentyThirtyForty.net aspires to. It’s definitely a site where you can buy things. They offer a sculpted Loeffler-Randall stand-up collar vest (above left), some Halston bangles from the ’70s (right) and a barely pleated purple Mason long-sleeved dress (above right).

But there is more to it, even though the site has only been around a few months, and the vibe is clearly “probably a bit cooler-than-thou.”

The few posts on their blog include a love-soaked homage to Yves St. Laurent, and a little sneak preview of the new Thakoon line for Target. Perhaps they’re a bit of a magazine, because they have a photo-rich “cover story” that you can click through to see lots of modern, linear fashion.

The handy “How to Wear” section explains how to wear trendy things, such as one of those completely sheer blouses that runway models wear with no bra, clearly something you cannot do. So they show you what to put under these see-through tops. That is very useful. 

They have a breezy, friendly Q&A section (only three questions so far), including the query: “Help! I love the dress-over-pants looks but I’m not sure how to do it” (Neither do we). There’s a “Talking Fashion” page that on this day was a wide-ranging bit of musing about fashion this season.

And the home page shows us how to live “The Mod Life.”  So who do they say they are? “. . . a small, passionate, unique online-based business specializing in style, humor, fun and reality. We sell, we style, we share, we mold, we love.” Lofty, yes, but promising.

The tightly edited shopping options are thoughtful and nicely presented. There’s a Demylee Harriet cardigan for $438 (left), a classic black Opening Ceremony high-waisted, knee-length slim skirt for $225 (above left)  and even a gigantic light brown Gryson Baladyne drawstring bag (above, right) for, gulp, $975. Did anyone say that cutting-edge fashion experimentation was cheap?

If they can keep their feet on the ground, and the economy doesn’t crush them, you might want to keep an eye on this site. It could grow on you. And no, we don’t know what the TwentyThirtyForty part of their name means. Let us know if you figure it out.