We all know times are tough for retailers. Big stores like Saks, Neiman Marcus - even Target - are losing money. Even the promise of holiday shopping isn’t making anybody feel too comfortable.

So if the big boys are having trouble, what about that wonderful, independent, chic, beautiful boutique you love? It’s probably in real trouble.

A story in WWD today outlined in detail the problems small boutiques across the country, in big cities and small, are facing. The big stores are offering huge markdowns on designer goods that the little guys can’t match. Customers - even wealthy customers - are not buying as much, and they’re not willing to pay as much as they would have even six months ago.

Add to that a spike in the cost of European designer goods and it’s a disaster in the making. Independent boutiques are not able to stock their shelves as fully as before, and many are laying off employees or closing. People who are shopping now are mainly buying safe, classic items that will last for years, as opposed to zany or different items that help make that neighborhood boutique unique and fun.

So give your favorite local boutique a break and buy some holiday gifts there. You’re going to end up in the big box stores anyway. This way, you can do your part for the local economy and still look good in the end.