Universal acclaim is greeting WALL-E, the daring new film from the Pixar animators who brought us Finding Nemo. And as with previous computer-hatched adventures The Incredibles and Cars (see the full collection here), programmers find this fable particularly well suited to video games. In the WALL-E game, which is available on all platforms, kids can go scavenger hunting for health-restoring sunbeams and forgotten cultural artifacts or just fly through space zapping debris. Games are just the tip of the product tie-in iceberg, of course, despite the fact that the movie’s theme is human overconsumption and the ecological damage done by limitless consumer goods: Kids seduced by the E.T.-like robot can buy either elaborate remote-controlled robo-toys or low-tech ones like this robotic arm; they can get themed bedspreads or read bedtime tales from a Little Golden Book. While this glut of goods may serve to cancel out the story’s eco-friendly message, marketers are expert at making adults feel joyless when the kids complain: After all, who could refuse a roomful of tykes wearing these (pictured) low-tech but heartstring-tugging WALL-E masks?